Rethinking Consulting

Consulting, as we know it, is at a breaking point.

The high-tower model of big firms—the endless decks, the armies of analysts, the billable hour bloat—is losing relevance in real time. What was once seen as elite advisory has started to feel... outdated.

And no, it’s not just about AI.

It’s about a value system that’s out of sync with modern expectations—from clients, from talent, from the market itself.

The Why: Cracks in the Foundation

It didn’t fall apart overnight. But the signs were there:

  • Top talent is rejecting the pyramid scheme.
  • Clients are done paying for polished PowerPoints.
  • Trust is eroding under the weight of scandals and fines.
  • Decision-making is paralyzed by outdated governance models.
  • And now, AI is attacking the very core of what legacy firms sell: informational leverage.

Each of these challenges could’ve been weathered in isolation.
Together, they’re rewriting the rules.

How We Got Here: A Recap

1. The End of Immunity

Regulators are cracking down—and fast.
When the firms that promise judgment are fined billions for ethical breaches, the product itself is in question. You can't sell governance if you can't practice it.

2. The Talent Exodus

Consulting used to be the “dream job.” Now it’s a stepping stone.
With fewer graduates seeing partnership as aspirational—and better alternatives in tech and PE—the core talent engine is sputtering.

3. The Outcome Awakening

Clients are tired of buying time. They want outcomes, ownership, and risk-sharing. Strategy that doesn’t ship is no longer good enough.

4. The Governance Bottleneck

Legacy firms are trapped in models where change needs the consent of those least incentivized to enable it. You can’t reinvent an industry if your own leadership blocks transformation.

5. The AI Reset

AI didn’t just automate research. It stripped away the perceived magic. When knowledge is commoditized, what remains must be execution, IP, and impact.

6. The Challenger Wave

Nimble, tech-first firms backed by serious capital are on the rise. They’re not selling time. They’re selling outcomes at speed and scale—with built-in tech advantage and no partner bloat.

The Fork in the Road

Every firm now faces a decision:

  • Platform Pivot: Productize IP, slash overhead, and scale via tech.
  • Hybrid AI: Use automation to protect core models (but for how long?).
  • Status Quo: Double down on legacy… and watch the erosion continue.

Where We Stand

At Pluz AI, we’re not fixing consulting—we’re replacing the parts that broke.

We believe the future belongs to firms that:

  • Don’t bill for effort, but deliver for impact.
  • Don’t just advise, but embed and execute.
  • Don’t hide behind complexity, but build clarity through action.
  • Combine human expertise with AI—not as a gimmick, but as a force multiplier.

We call it Consulting 2.0—lighter, faster, and unapologetically built for outcomes.

What’s Next

The old model had a good run. But this next chapter demands a different approach—more modular, more accountable, and far more execution-focused.

We’ll be diving into that next week.

Category
News
Insights
Written by
Dominik Ganswohl